Shopify (TSX:SHOP) inventory has slipped 12% for the reason that third-quarter earnings launch, and it has nothing to do with earnings numbers. The third quarter was enterprise as regular for Shopify, with gross merchandise quantity (GMV) and income up 32% and free money circulate up 20% year-over-year. What comes as a shock is that Shopify’s income and earnings had been unaffected by Trump tariffs.
Why did Shopify’s inventory fall?
Regardless of sturdy earnings, the corporate’s inventory value fell 11% as the general market was bearish. The US authorities got here out of the report 43-day shutdown. This shutdown has left choice makers within the authorities with out inflation and jobs studies. The White Home even warned that a few of this knowledge might by no means be launched, making a blind spot.
When such blind spots happen, it’s virtually unattainable to forecast the following step. It’s like driving a automobile with a blindfold, leaving issues to instinct.
It would take a while for the administration to return to regular operations. Till then, the bear momentum is undoubtedly on account of buyers being cautious about uncertainty and therefore holding onto money.
Within the meantime, Shopify has entered its seasonally sturdy quarter and is able to cater to increased volumes on Black Friday and Cyber Monday. With enterprise as regular for Shopify and money circulate rising steadily, the inventory value dip presents a possibility to purchase into the vacation season rally.
Three causes Shopify inventory may set a brand new all-time excessive in 2026
Shopify inventory has recovered from its 2022 tech meltdown. The surge in on-line visitors in the course of the pandemic drove the inventory to an all-time excessive in November 2021 because it witnessed 10-year development in a single yr and likewise turned worthwhile. As soon as shareholders bought the style of earnings, they may accept nothing beneath constructive earnings.
After 4 years, Shopify inventory breached its 2021 peak and made a brand new excessive of $253.10 close to the tip of October 2025 earlier than falling in November. There’s a good motive to imagine that Shopify may make a brand new all-time excessive in February or November 2026.
Sustainable earnings
After 4 years of restructuring and new development initiatives, Shopify began delivering earnings and confirmed consistency, reporting constructive working revenue for the ninth quarter in a row. Though the revenue and free money circulate development are uneven, the flexibility to maintain earnings in weak seasons has proven resilience.
The corporate is now set for its subsequent leg of steady development in earnings. It has been increasing its world operations, which has pushed the seasonal peak from December to early February.
The 50% seasonal rally between October and January may push the inventory to a brand new all-time excessive, regardless of inflated valuations.
Shopify’s AI adoption
Shopify has additionally been fast in adopting synthetic intelligence (AI) into its e-commerce mannequin. The preliminary efficiency of AI instruments has been spectacular, with AI-driven visitors to Shopify shops growing sevenfold since January, and AI-based orders rising 11 occasions.
Including to its AI efforts, Shopify has partnered with OpenAI to allow retailers to promote gadgets on ChatGPT. The affect of this will likely be seen in 2026 GMV and income numbers.
Shopify’s new model wins
Progressively, Shopify is turning into a sticky platform, providing end-to-end options to retailers. It’s attracting massive manufacturers. Final quarter’s main model win was Estée Lauder. Massive manufacturers enhance GMV and look for a whole suite of Shopify’s merchandise, thereby enhancing the e-commerce firm’s income.
However the excessive valuation
There is no such thing as a denying that Shopify has a number of catalysts, however one caveat is its excessive valuation of an 83 occasions ahead price-to-earnings ratio and 19 occasions price-to-sales ratio. Though the fourth quarter is seasonally sturdy, an inexpensive income development expectation is of 25–30%.
Such a excessive valuation is what pulls down the share value after the seasonal rally fades in February. Whereas this seasonality will proceed, the inventory will continue to grow yearly till there’s a main disruption within the e-commerce business.

