A serious design change is coming to the iPhone 17 Professional that would shock followers. What new options will make creators swap for good?
The iPhone 17 lineup seems prefer it’s getting some critical upgrades, particularly for the Professional fashions. In keeping with iPhone 17 Professional leaks, Apple plans to exchange the standard sq. digital camera bump with a panel that stretches throughout the complete width of the telephone. Plus, Apple appears to be aiming at vloggers and video creators, hoping they’ll ditch their previous cameras and use the iPhone as a substitute.
Recently, Apple has targeted loads on making the Professional fashions stand out. They need consumers to skip the essential iPhone and select the premium model. Assume they’ll achieve pushing followers towards the fancier mannequin?
Launch date
Apple typically rolls out new iPhones proper after Labor Day. If that sample stays, the large keynote ought to land the week of September 8. Apple likes Tuesdays for these occasions, although typically it shakes issues up. In 2024, as an illustration, the “It’s Glowtime” occasion occurred on a Monday.
I’m anticipating the iPhone 17 will present up between September 8 and 10, with Tuesday the ninth because the prime decide. Pre-orders may open Friday the twelfth, and the telephones would possibly hit cabinets Friday the nineteenth.
iPhone 17 design
The iPhone 17 Professional is available in at 8.725 mm (0.34″) thick, up from final yr’s 8.25 mm (0.32″). Skinny telephone followers may see that as dangerous information. Not me, although.
Give me a 1.5 cm (0.59″) telephone with an enormous 10000 mAh battery any day. I care concerning the grip and steadiness greater than the numbers. A telephone can weigh 150 g (5.29 oz) and nonetheless really feel terrible if the load sits within the flawed spot.
That’s not the one change coming. Apple plans to maneuver the Apple emblem on the iPhone 17 Professional for the primary time in 6 years. Majin Bu says it is going to drop decrease, nearer to the bottom-center of the again—a tweak pushed by the brand new full-width digital camera bar stretching throughout the rear.

iPhone 17 Professional digital camera design
Rumors recommend the iPhone 17 Professional will characteristic a recent rectangular digital camera bar with clean corners working throughout its again. The iPhone 17 Air would possibly comply with swimsuit, however the base iPhone 17 most likely gained’t.
I just like the softer center body on the iPhone 17 Professional prototype. If Apple retains the rounded body in manufacturing, it would encourage extra Android makers to ditch sharp flat edges and embrace shapes that really feel higher in hand.
Colours

Jon Prosser, even with Apple suing him over iOS 26 leaks, spilled the beans on 4 colours for the iPhone 17 lineup. You’ll get the standard silver and black, plus a recent blue and a playful orange.
Folks have talked a few bronze iPhone eternally, but it surely by no means confirmed up. I’m guessing that orange digital camera ring would possibly belong to the bronze model. It’ll most likely look higher in actual life, however I nonetheless assume gross sales gained’t match the others.
Show
As you possibly can see within the tweet above, the iPhone 17 display screen protectors sit facet by facet, rising greater with every mannequin. The bottom iPhone 17 is about to leap to a 6.3-inch display screen, matching the dimensions of the iPhone 17 Professional. In the meantime, the iPhone 17 Air would possibly include a 6.6-inch show.
Is it a bummer that Apple saved the Professional mannequin’s display screen measurement the identical? Effectively, that relies upon. One in every of my pals likes the smaller display screen as a result of their fingers are smaller. I favor the larger display screen since I get extra actual property. What’s extra, greater telephones normally have longer battery life, which is a pleasant bonus.
Specs
Mark Gurman says each mannequin, even the iPhone 17 Air, will include the A19 chip. The Professional and Professional Max get a lift with the A19 Professional chip.
On high of that, all 4 telephones ought to have 12 GB of RAM, which is greater than the 8 GB within the iPhone 16 Professional. This improve is supposed to assist energy new Apple Intelligence options.
Digicam
Lately, Apple has put quite a lot of effort into enhancing the iPhone’s picture capabilities. This time, they’re all about enhancing video recording. For 2025’s iPhones, Apple desires vloggers and video creators to ditch their common cameras and do much more with their iPhones, says Gurman. When the brand new fashions drop in September, anticipate Apple to spotlight these video abilities like by no means earlier than.
Most individuals use their smartphone as their primary gear—and today, smartphones can shoot video that appears nearly like films. Flagship telephones work effectively for vlogging since they seize sharp pictures, have good sound, and regular photographs. Nonetheless, there comes a degree when a smartphone doesn’t minimize it, and you turn to a vlogging digital camera. With the iPhone 17 Professional, hopefully, you gained’t must make that soar.
Earlier than you go
Somebody noticed what seems like an iPhone 17 Professional in San Francisco. For over 15 years, Apple staff have taken unreleased iPhones out in public to check mobile efficiency, digital camera enhancements, and different options.