From purses and sneakers to collectible buying and selling playing cards and electronics—what can’t you discover on Whatnot? The live-stream procuring app has exploded in recognition since 2021, particularly amongst resellers who know entertain, transfer quick, and construct a loyal neighborhood. The truth is, patrons on Whatnot spend about 80 minutes per day watching reside exhibits and make 10x extra transactions than on different marketplaces.
In the event you’re sitting on attire liquidation, buyer returns, or overstock stock, Whatnot could be the proper solution to flip it into money shortly and successfully. On this submit, we’ll break down how the platform works, get began reside promoting on Whatnot, and why it’s a fantastic software for transferring liquidation attire.
What’s Whatnot?
Whatnot is a live-stream public sale app the place resellers can host real-time exhibits to public sale off merchandise. Consider it as eBay’s public sale mannequin, TikTok’s video expertise, and the neighborhood vibe of Poshmark—all rolled into one.
Consumers can tune into your stream, chat with you, and place bids in actual time, or browse your retailer for Purchase Now listings throughout 50+ classes.
How Whatnot Works
Whatnot combines the most effective of a number of marketplaces into one high-energy, extremely visible platform. Earlier than you go reside, it’s useful to know how promoting works and what makes this app distinctive.
Promoting Codecs
- Dwell Exhibits: Stream in real-time, chat with viewers, and public sale off objects one-by-one. These exhibits create urgency and pleasure that’s exhausting to copy elsewhere.
- Purchase Now Listings: Need to checklist objects like a standard market? You’ll be able to add fixed-price objects to your Whatnot storefront for customers to browse anytime.
The Dwell Present Expertise
Dwell exhibits run on a timed public sale format. Viewers can ask questions, work together within the chat, and place bids proper up till the ultimate seconds (bidding lasts ~30 seconds). Total, it’s enjoyable and promotes a fast turnover!
Behind-the-scenes Logistics
As soon as an merchandise sells, Whatnot makes it simple: delivery labels are pre-loaded, and also you receives a commission 48–72 hours after the client receives the merchandise.
Making Your Present Work
- Be participating: Greet viewers, reply questions, and describe/present your objects clearly. Enthusiasm is contagious!
- Keep constant: Streaming recurrently builds belief and makes it simpler for repeat viewers to catch your exhibits.
- Create urgency: Use in-platform instruments like countdown timers, flash gross sales, and “Sudden Dying” public sale settings to construct an thrilling environment. Let patrons know when one thing is proscribed or one-of-a-kind.
- Collaborate: Tag or co-host with different sellers to cross-promote.
Getting Began as a Reseller
1. Apply & Setup
When you’ve downloaded the app (iOS/Android), submit an utility with particulars about your enterprise.
Professional Tip: Take a while to construct a profile and share your different social hyperlinks so customers know the place else they’ll discover you and your merchandise!
2. Prepping Stock
Select what you’ll promote and punctiliously take into account what merchandise you’ve got readily available or on the best way. Liquidation attire equivalent to clothes, equipment, and sneakers does notably nicely right here. Remember to examine, clear, and {photograph} objects nicely and value neatly: do your analysis whereas leaving wiggle room for bids.
3. Plan Your Dwell Present
Use the app to schedule reside exhibits. Merely faucet the “+” icon, fill in your present’s title, description, and select a date and time – voilà! It would be best to prep objects, labels, and staging forward of your present so that you aren’t combating litter whereas reside. Use the app’s rehearsal mode to check your setup and movement earlier than going reside.
4. Promote on Social Media
Remember to unfold the phrase about your upcoming reside present through Instagram/Reels, TikTok, Fb, or no matter channels you’ve got obtainable. In the event you make the most of e mail to alert your prospects of latest stock or have an ongoing e-newsletter, take into account leveraging these contacts as nicely.
Every viewer is a possible purchaser, and extra folks = extra bids. Whatnot’s algorithm favors streams with extra viewers and engagement, which might doubtlessly push your present to extra folks when you go reside. Pulling in as many people as attainable forward of the present is essential.
5. Be part of Whatnot vendor communities on-line for suggestions
Take into account becoming a member of vendor boards and teams devoted to reside promoting on Whatnot. Any suggestions, methods, and insider information you may decide up forward of your first present will go a great distance relatively than troubleshooting issues as they come up.
Communities like this Fb group with almost 14,000 members are constructed solely for Whatnot sellers to assist one another out and share present hyperlinks.
Benefits for Attire Resellers Dwell Promoting on Whatnot
Trend is a naturally visible class, and in a reside setting, you may take that to the subsequent degree. Whatnot provides a number of different benefits for attire resellers particularly.
- Merchandise illustration. Seeing an correct illustration of merchandise is essential to patrons. As a substitute of getting to take numerous pictures simply to spend much more time answering lingering questions on an merchandise’s high quality or situation, you may present an merchandise in actual time.
- Clears out ‘odds and ends.’ For objects that you simply haven’t gotten round to itemizing, one-off clunky items, or shallow SKUs – Whatnot is the place to allow them to shine. These random “leftovers” might even enchantment to customers who reside for the joys of the discover.
- Builds a fan base. A reside expertise means that you can construct rapport with customers, finally growing buyer loyalty. The extra participating your present is, and with nice merchandise to match, the extra customers will wish to come again for extra.
Challenges to Watch
- Charges. Whatnot takes an 8% fee on gross sales, and sellers must also take into account delivery prices and potential taxes when pricing objects.
- Competitors. Busy time slots will be crowded.
- Studying curve. Observe makes good. Honing your live-selling abilities will make it easier to stand out.
Don’t be discouraged in case your first few exhibits aren’t packed—it takes time to refine your present, construct an viewers, and discover your area of interest.
Subsequent Steps: Hit the Floor Working
In the event you’ve bought attire stock ready to be bought, Whatnot is among the quickest methods to show it into revenue—reside and in actual time. Whether or not it’s a current pallet of returns, overstock objects, or one-offs amassing mud, there’s a purchaser on the market able to bid.
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