Attempt Asset Administration is pushing again towards MSCI’s newest proposal. The index supplier advised eradicating firms with bitcoin holdings over 50% of complete property from main fairness benchmarks.
In a letter to MSCI CEO Henry Fernandez, Attempt warned the plan may create uneven outcomes worldwide. Firms report bitcoin in another way underneath U.S. GAAP and IFRS accounting requirements. Attempt stated this might result in inconsistent outcomes for companies with related publicity.
The Nasdaq-listed agency urged MSCI to depend on optionally available “ex-digital-asset treasury” index variants as a substitute of redefining eligibility for broad benchmarks. These customized indexes exist already for sectors like power and tobacco.
Attempt is the 14th-largest public company bitcoin holder, with greater than 7,500 BTC on its stability sheet. Its executives argued that the proposal would “depart from index neutrality” and requested MSCI to “let the market determine” how bitcoin-heavy companies are handled.
Co-founded by Vivek Ramaswamy and Anson Frericks in 2022, Attempt has a mission to “depoliticize company America.”
MSCI’s ruling have an effect on on firms like Attempt and Technique
The rule change may have an effect on main gamers like Technique, which holds 650,000 BTC. JPMorgan estimates MSCI’s exclusion may set off $2.8 billion in passive outflows from Technique alone. If different index suppliers observe swimsuit, the whole may rise to $8.8 billion.
Attempt’s letter criticized the 50% threshold as “unjustified, overbroad and unworkable.” Many bitcoin treasury firms function actual companies.
These embody AI knowledge facilities, structured finance, and cloud infrastructure. Miners corresponding to MARA, Riot, Hut 8, and CleanSpark are pivoting into renting extra energy and compute capability.
The agency drew comparisons to different industries. Indexes don’t exclude power firms with giant oil reserves or gold miners whose worth depends upon metals. Making use of a bitcoin-specific rule, Attempt argued, imposes an funding judgment on benchmarks meant to stay impartial.
Executives additionally highlighted market volatility and accounting variations. Bitcoin’s value swings may push firms out and in of eligibility from quarter to quarter. Derivatives or structured merchandise additional complicate publicity calculations.
Attempt warned that strict guidelines may push innovation overseas. U.S. markets might face penalties, whereas worldwide firms profit from IFRS remedy. The agency believes the proposal might stifle new bitcoin-backed monetary merchandise.
MSCI plans to announce its choice on January 15, 2026, earlier than the February index overview. Attempt is amongst a number of companies lobbying towards the proposal. Its argument facilities on equity, neutrality, and market selection quite than proscribing investor entry.
Final week, Technique’s Michael Saylor disputed MSCI index disputes and clarified that Technique is a publicly traded working firm with a $500 million software program enterprise and a treasury technique utilizing Bitcoin, not a fund, belief, or holding firm.

