What does it take to launch a strong, outdoor-ready battery and persuade over 200 individuals to again it?
On this episode, we chat with Marco Vanella, co-founder and Chief Product Officer of MAAK Outside, the staff behind the Scout Battery. Constructed for the backcountry, Scout is a modular, sturdy energy system designed to serve off-grid professionals, adventurers, and on a regular basis customers alike.
Marco shares how his background in industrial design and expertise throughout shopper electronics, legislation enforcement, and protection helped form a product tailor-made for real-world wants.
You’ll hear the behind-the-scenes story of how they raised over $100,000 on Kickstarter, overcame the hurdles of {hardware} improvement, and delivered a compelling marketing campaign for a first-time product.
On this episode of the Crowdfunding Demystified podcast, you’ll hear:
- The origin story of Scout and the way it solves real-world vitality issues
- Marco’s background in industrial design and product improvement
- How MAAK overcame the challenges of launching a {hardware} product
- What labored of their marketing campaign technique — and what they’d do otherwise
This episode is filled with insights for anybody launching a bodily product, constructing for the outside, or contemplating crowdfunding for {hardware}.
