Don’t simply hear your music.
Really feel it.
On this episode of the Crowdfunding Demystified Podcast, Michael shares how his crew’s Groove Factor Kickstarter marketing campaign skyrocketed previous $510,482 in funding, drawing over a thousand backers to a daring new imaginative and prescient for a way we expertise sound.
Michael describes Groove Factor as “the world’s first inner music participant,” merging high-fidelity audio with inner tactile sensation. You don’t solely hear. You expertise.
Earlier than Groove Factor, Michael was constructing merchandise in tech at locations like Google and Uber. However the seed of this concept? A lifelong music love, experiments with DIY sound beds, and a conviction that sound might turn out to be sensation.
He allowed himself to prototype messy, to fail quick, and to check early. That gave readability on kind, match, and the way actual customers reply. One prototype seemed like a “science honest mission,” nevertheless it proved the core thought.
He additionally leaned into early suggestions. Over 180 testers tried it. He modified design form, depth curves, messaging. He realized which options resonated and which confused.
On advertising and marketing, Michael warns this: spend greater than you count on. Getting in entrance of the appropriate viewers isn’t free. He used artistic concentrating on (followers of magazines, music communities, festivals) as a result of advert platforms don’t enable direct “sound machine” pursuits.
Within the first 12 hours, they hit $100K. They broke Kickstarter data for insertable audio. However additionally they hit a visitors plateau. Now, the actual work started.
Should you’re constructing one thing boundary-pushing, the teachings listed here are gold: prototype early, validate usually, and put together to spend money on reaching your area of interest.
