You’ve seen crowdfunding campaigns elevate thousands and thousands.
It seems easy. Till you launch.
What do you do if it is advisable to pivot, and quick?
And might you continue to hit six figures… even after making huge adjustments?
On this episode of the Crowdfunding Demystified podcast, I discuss with Joey Cheng, creator of Prolo Ring — a futuristic ring mouse that raised over $512,257 from 891 backers on Kickstarter.
Joey has a PhD in Electrical Engineering and 20 years of {hardware} expertise.
However even with that background, the launch didn’t go as anticipated, and he needed to pivot.
Quick.
The turning level?
Tune into this episode to find the one factor they did to alter every part.
And the way it led to clearer tiers, stronger messaging, and a profitable crowdfunding marketing campaign.
On this episode, we break down:
- Why followers don’t all the time assure funding
- Methods to pivot inside the first 48 hours
- The chance of overcomplicating your marketing campaign
- Advertising classes for technical founders
- Methods to navigate Fb advert challenges and information monitoring points
As Joey put it:
“Crowdfunding is sort of a field of goodies.”
You don’t know what you’ll get — however you higher be able to adapt.
Should you’re launching a Kickstarter marketing campaign, this episode will aid you deal with what really drives funding: readability, suggestions, and fast execution.
