For creators, the work by no means actually stops: develop your viewers, hold them engaged, after which put together for the following large launch.
So at BackerKit, we keep arduous at work constructing instruments that can assist you channel all that vitality into actual outcomes that construct over time with every mission you run.
Our final replace coated six new options launched throughout a number of BackerKit Professional Platform choices, from Pledge Supervisor Professional to Collab-Funding.
However at present, we’re showcasing a particular set of latest instruments aimed toward increasing one of many greatest elements of your success and development as a creator – your viewers.
Under are 4 new options that can assist you higher know, develop, and activate your followers earlier than and after you launch your marketing campaign.
Let’s get into it.
Viewers Intelligence: Monitoring Your Viewers Funnel and Viewers
Earlier than you’ll be able to rally your followers, it is advisable to know them. Who’s leaning in? What’s resonating?
Enter BackerKit’s Viewers Funnel — your neighborhood’s engagement journey, visualized. Consider it like x-ray imaginative and prescient to your marketing campaign.
You may monitor what number of guests was followers, and what number of followers was backers. See how every stage converts, and the place there’s friction, so you’ll be able to take the correct actions to speed up your viewers journey from go to to pledge.
Better of all, you’ll be able to monitor your Viewers Growth throughout campaigns and actually see your fan flywheel in motion – an viewers development loop that builds and builds with every mission.
Examine the admin dashboard of your BackerKit Crowdfunding mission to entry the viewers intelligence you’ve earned.
Pre-Launch Reservation: Get Pledge Commitments Earlier than You Launch
Think about this: earlier than you even go reside, your followers are already elevating their arms, reserving tickets to the present, and locking in unique rewards.
That’s Pre-Launch Reservation. Your followers can reserve a reward for a small deposit (e.g. FREE cube along with your $1 reservation) which, as quickly as you launch, will get added to their cart once they return to make their pledge.
It not solely drives hype — it drives actual pledges. One creator not too long ago noticed how followers who made pre-launch reservations had been over 12x extra more likely to pledge than those that didn’t reserve.
Apart from locking in early help and rewarding your greatest followers, Pre-Launch Reservations assist maximize your launch day whole, the success of which may ripple all through the remainder of your marketing campaign.
Professional Tip: A number of BackerKit creators have reinvested the quantity raised from Pre-Launch Reservations into advert spend, additional maximizing viewers consciousness and momentum method earlier than the marketing campaign goes reside.
Mixed with Viewers Intelligence, you may have unparalleled perception into your pre-launch viewers and exercise in addition to the instruments to incentivize their early dedication.
World’s Largest Dungeon used the BackerKit Pre-Launch Reservation and funded in minutes.
Incentives: Turning ‘Perhaps Later’ into ‘Take My Cash’
Whether or not it’s providing rewards for an early chicken pledge or freebies to repeat backers, incentives have at all times been a core function at BackerKit. However now, because of your suggestions, they’re even simpler to make use of.
- Follower Incentive. Construct pre-launch viewers and anticipation by providing freebies to those that observe your marketing campaign (e.g. Observe now for a free PDF).
- Focused Incentive. Management which backers see which incentives based mostly on eligibility. (e.g. conceal the free sticker incentive from digital reward tier backers.)
- Guide Incentive Enhancements. Kickstarter creators can now take pleasure in extra seamless marketing campaign setup than ever earlier than.
Updates: Now Extra Focused and Extra Accessible
Now that you realize your viewers, what they care about, and tips on how to incentivize them, it’s your responsibility to maintain them knowledgeable.
With BackerKit Focused Updates, you may have extra granular management of which segments of your viewers obtain particular mission updates.
Ship updates to simply your backers (for issues like success) or reminders to followers who’ve but to pledge concerning the shut of your marketing campaign.
And now Updates have their very own tab on the marketing campaign web page — a devoted spot for followers to see the most recent information about your mission.
Be taught extra about tips on how to use updates to have interaction your neighborhood.
Extra to Come
Maintain your eyes peeled for extra product updates — subscribe to our Neighborhood Publication via the hyperlink beneath to study the most recent. We’re always enhancing BackerKit to make crowdfunding simpler, extra highly effective, and extra repeatable for creators such as you. Your suggestions is invaluable in shaping the way forward for our instruments, so hold sharing your ideas and experiences. Collectively, we’re constructing the way forward for crowdfunding. 💪
