The infrastructure play that’s rewriting self-custody at scale
When you’ve got 2 million customers ready for a product, velocity will not be a luxurious, it is survival. Easy Pockets wanted card infrastructure constructed for tens of millions of transactions whereas preserving full self-custody. They wanted it yesterday. Wirex BaaS delivered.
The Numbers That Matter
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World attain from day one |
2 Million Customers. Zero Infrastructure. One Resolution.
Easy Pockets was not ranging from scratch, they have been sitting on a goldmine. Over 2 million installs. Tens of 1000’s of energetic customers. A neighborhood of creators, freelancers, and digital professionals all incomes in crypto, all ready for one factor: a method to really spend it.
The issue? Constructing card infrastructure from scratch takes years. Licensing alone might eat 18-24 months. Direct Visa relationships? Even longer. Each week of delay was customers misplaced to opponents.
“Constructing this infrastructure independently would probably have taken a few years. Wirex BaaS collapsed that timeline into weeks.”
Wirex BaaS modified the equation. What ought to have taken years took weeks. Easy Pockets went from zero card infrastructure to a totally operational, compliant card program able to serving their whole 2M+ consumer base, with out compromising their self-custody structure.
The outcome? Fast traction. Explosive demand. And a transparent path to scale into the tens of millions.
Meet Easy Pockets: 2 Million Customers and Counting
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Self-Custodial Crypto Pockets |
Europe, LATAM, SEA (increasing) |
The Scale Alternative
Easy Pockets will not be a startup hoping for customers, they have already got them:
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2 million+ app installs and rising
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Tens of 1000’s of energetic customers transacting recurrently
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Sturdy demand indicators throughout European markets
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Growth pipeline into Latin America and Southeast Asia
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AI-agent layer in growth to drive next-gen engagement
The Person Base
These aren’t speculators. They’re professionals:
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Creators monetizing content material globally. Streamers receiving worldwide funds.
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Freelancers billing in crypto. Distant staff managing multi-currency earnings.
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Entrepreneurs operating borderless companies.
For them, crypto is earnings, not funding. And earnings wants infrastructure.
“Our mission is to make crypto a sensible monetary instrument for on a regular basis use. With 2 million customers ready, we wanted infrastructure that might match our ambition.”
The Problem: 2 Million+ Customers, Zero Card Infrastructure
Easy Pockets confronted the traditional scale-up dilemma: large demand, lacking infrastructure. Their 2 million customers have been prepared. The cardboard rails weren’t.
Constructing in-house was not an choice. Not on the velocity required. Not with customers ready.
The Timeline Downside
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Licensing: 12-24 months |
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Visa partnership: 18-36 months |
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Infrastructure: 12-18 months |
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Testing and compliance: 6-12 months |
That is not an optimization. That is a whole rewrite of what is attainable.
The Self-Custody Constraint
Most BaaS suppliers require custody. They wish to maintain funds. Management wallets. Handle property. That breaks Easy Pockets’s whole mannequin, and their promise to 2 million customers.
What They Could not Do vs. What They Wanted
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Wait 2+ years for infrastructure |
Launch in weeks to seize momentum |
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Compromise self-custody for card rails |
Protect 100% consumer management over property |
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Construct from scratch whereas opponents scaled |
Plug into confirmed infrastructure |
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Navigate complicated multi-jurisdiction compliance |
Entry compliance-ready structure |
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Lose customers to slower time-to-market |
Activate 2M+ customers instantly |
The Resolution: Wirex BaaS, Constructed for Thousands and thousands
Easy Pockets evaluated a number of suppliers. Just one might ship infrastructure on the scale and velocity required, whereas respecting their self-custody structure.
Why Wirex BaaS Gained
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📈 Constructed for Thousands and thousands |
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Weeks to launch, not years. Whereas opponents have been nonetheless planning, Easy was reside. |
Settlement mannequin that preserves full self-custody. No compromises. |
Infrastructure trusted by 7M+ Wirex customers. $20B+ processed. Prepared for scale. |
“At Easy Pockets, we wish to give attention to constructing a product, not infrastructure. Wirex BaaS allow us to do precisely that, at precisely the velocity we wanted.”
Infrastructure for Hyper-Scale
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Digital and bodily playing cards, international acceptance through Visa |
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On-chain infrastructure with computerized fiat to stablecoin conversion |
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6 networks: Arbitrum, Base, Polygon, Ethereum, BSC, Tron |
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ACH, SEPA, PIX, FPS, SWIFT and extra |
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KYB, KYT, and Journey Rule prepared structure |
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Powering $20B+ in transactions throughout 7M+ customers in 130+ international locations |
Product Showcase: Wirex BaaS-Powered Options
Digital Card Administration
Full card particulars, stability monitoring, on the spot activation
Multi-Chain Prime Up
USDC/USDT throughout 6 main networks, Arbitrum, Base, Polygon, Ethereum, BSC, Tron.
Prompt Transactions
Actual-time USDC→EUR conversion. World service provider acceptance.
Skilled-Grade Infrastructure
Enterprise-level spending controls with complete monitoring and reporting
Auto-Earn Yield
5% APR on card balances. Passive earnings whereas customers wait to spend. One-tap claims.
The Impression: From Zero to Scale-Prepared in Weeks
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Complete base activated for playing cards |
World attain from day one |
What Wirex BaaS Unlocked
🚀 Fast Market Seize
Whereas opponents have been nonetheless negotiating licenses, Easy Pockets was reside. First-mover benefit within the self-custody card house.
Infrastructure that scales with the consumer base, not infrastructure that limits it. Prepared for 2M customers. Prepared for 20M.
💎 Product Transformation
From “crypto pockets” to “full monetary platform.” Playing cards, IBANs, yield, 1:1 fiat to stablecoin conversion, stablecoin Push to card, crossboarder cost rails, transfers, compliance-first structure, multi functional self-custodial app.
⚔️ Class Definition
Neither custodial fintech nor pure Web3. A brand new class: self-custody meets real-world monetary infrastructure.
Licensed infrastructure means consumer confidence. Compliance means longevity. Each imply progress.
Govt Perspective
“Our partnership with Wirex has been instrumental in accelerating the subsequent stage of Easy Pockets’s progress. Constructing a scalable card program whereas preserving our self-custody structure required greater than infrastructure, it required alignment in imaginative and prescient and execution. Wirex delivered each. Collectively, we’re making a monetary product that mixes full asset management with seamless on a regular basis usability, a stability that defines the way forward for digital finance.”
Alex Emelian, CEO and Co-Founder, Easy Pockets
Trying Forward: From 2 Million to Tens of Thousands and thousands
Scaling the Partnership
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Geographic Growth (LATAM and Southeast Asia) |
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Stablecoin On/Off-Ramp Infrastructure |
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Extra Cost Rails |
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Enhanced Card Program (Premium tiers, increased limits) |
Growth Markets
Large stablecoin adoption. Underserved by conventional finance. Excellent match for self-custody + card infrastructure.
Crypto-forward inhabitants. Excessive remittance flows. Rising demand for different monetary rails.
Subsequent-Gen Options
AI-Agent Layer (In Improvement)
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Automated transaction monitoring
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Clever stability administration
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Customized monetary insights
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Predictive spending analytics
The objective: Make interacting with digital property as intuitive as fashionable digital banking, powered by AI, protected by self-custody.
Able to Scale Your Product?
Wirex BaaS: The infrastructure layer for corporations constructing the way forward for digital finance.
Get Began
Based in 2014, Wirex has processed over $20 billion in transactions and serves 7 million+ customers throughout 130+ international locations. As a principal Visa and Mastercard member, Wirex offers the infrastructure for next-generation monetary merchandise, combining the perfect of conventional finance with crypto-native innovation.
