We’re excited to announce the renewal of our long-term partnership with Atlassian Williams F1 Staff, marking continued collaboration between two manufacturers targeted on innovation, efficiency, and fan engagement.
We first joined Williams as Official Crypto and Web3 Accomplice in 2023. Since then, our partnership has targeted on utilizing crypto and Web3 expertise to convey followers nearer to the workforce in significant and interesting methods.
Fan-first activations on and off the observe
Collectively, we have now delivered a number of the most participating fan activations on the Method 1 grid. These embrace the Grid Go digital collectible program, which unlocks unique perks and rewards for registered Williams followers, and Kraken’s function as Presenting Accomplice of Williams Fan Zones all over the world.
Via Fan Zones, supporters can meet drivers, expertise race simulators, and see Method 1 automobiles up shut while not having to attend race weekend.
Since 2023, Kraken has additionally put the design of its rear wing branding into the palms of followers by annual Rear Wing Takeovers. Highlights embrace the 2025 memecoin showdown that noticed Pengu featured on the automobile in Singapore.
From 2026 onward, Kraken will transfer to a brand new place on the automobile, taking delight of place at the vanguard of the FW48 with placing branding on the entrance wing.
Constructing momentum towards the long run
Waiting for 2026, the partnership will proceed to construct on this momentum with an expanded international Fan Zone presence and thru crypto and Web3 collaborations. This work helps our mission to speed up the adoption of crypto whereas deepening fan engagement inside Method 1.
Our renewal makes us the newest international model to commit long run to Atlassian Williams F1 Staff, because the workforce builds a status for enduring business partnerships that help transformation each on and off the observe. Over the previous two seasons, Williams has introduced main renewals or extensions with main international manufacturers together with Duracell, Gulf Oil Worldwide, VAST Information, and Keeper Safety.
James Vowles, Atlassian Williams F1 Staff Principal: “It’s incredible that Kraken has chosen to resume its partnership with Atlassian Williams F1 Staff. Kraken has been instrumental in serving to Williams convey our passionate followers nearer to the workforce, and Kraken’s long-term help for our mission to return to the entrance of the grid offers us additional momentum as we enter Method 1’s new laws period.”
Mayur Gupta, Kraken Chief Development & Advertising and marketing Officer: “We first partnered with Atlassian Williams F1 Staff in 2023, and as we now enter our fourth yr collectively, the partnership has grow to be an vital touchpoint in our shared success throughout our respective industries. Kraken has grown and advanced considerably because the partnership started, mirroring Williams’ achievements on the observe.
At its core, this partnership is constructed on a shared perception that technical excellence and high-performance methods in service of the mission are the keys to success. Simply as Method 1 requires engineering the fitting foundations to compete on the highest stage, Kraken is concentrated on constructing a safe, resilient, and scalable infrastructure to allow the way forward for open finance.
Collectively, Kraken and Williams share the identical mindset: investing within the fundamentals, repeatedly bettering efficiency, and striving for perfection. This shared strategy lays the groundwork for fulfillment and permits Kraken’s purchasers and Williams’ drivers to win.”
