TL;DR
- Kraken at Merge São Paulo 2026: Kraken attended Merge São Paulo, considered one of Latin America’s main crypto and digital finance conferences, the place the corporate showcased its dedication to the Brazilian market via panel appearances, a flagship networking sales space, and an invitation-only institutional reception attended by 150+ company.
- Localized presence alerts long-term Brazil dedication: Kraken ran totally Portuguese-language messaging throughout its present ground activation, together with a retail deposit match incentive, reinforcing that its entry into Brazil goes past model consciousness to a real, sustained regional progress technique constructed round stablecoins, tokenization, and cross-border funds.
Day one: xStocks takes the Merge Stage
From São Paulo to Wall Road: How Tokenized Equities Are Unlocking U.S. Capital Markets
Mark Greenberg, VP and International Head of Client at Kraken, joined journalist Mariana Maria of EXAME for a hearth chat on the Merge Stage, one of many convention’s most distinguished platforms. The dialog explored how tokenized equities like xStocks are opening entry to U.S. capital markets for traders who’ve traditionally been locked out by geography, price, or complexity.
The dialogue coated how blockchain-based fairness tokens enable non-U.S. traders to achieve publicity to American shares with out the normal friction of international brokerage accounts or forex conversion hurdles, a subject that resonated strongly with an viewers that’s predominantly based mostly throughout Latin America. For Latam traders navigating each market entry limitations and home regulatory constraints, the promise of tokenized equities as a pathway to international markets was a compelling one.
Day one night: Kraken Institutional Networking Reception at Baleia Rooftop
After the convention wrapped for the day, Kraken hosted an invitation-only reception at Baleia Rooftop. The occasion drew 150+, a mirrored image of the urge for food within the Brazilian marketplace for deeper engagement with international crypto platforms.
The environment was a pure extension of the day’s conversations, giving institutional contacts, potential companions, and curious newcomers the prospect to deepen connections in a extra casual setting. Our hosts had been bilingual whereas our messaging was in Portuguese; we perceive regional nuance and take progress out there critically.
We notice how vital localization was to the success of Kraken’s presence at Merge total, and the way vital will probably be to our ongoing success within the area.
Day two: Kraken joins the institutional dialog
The Maturation of Crypto Markets: Funds, Tokenization & Institutional Scale
Renan Ramos, Senior Institutional Relationship Supervisor at Kraken, joined a high-calibre panel on the BingX Stage alongside Bruno Grossi (Head of Digital Property, Inter), Pedro Barreiro (Director of Banking, Nomad), and Adam Levine (SVP, Company Growth & Partnerships and CEO, Fireblocks), moderated by Regina Pedroso (Government Director, ABToken).
The panel examined how crypto markets are evolving to fulfill institutional calls for, with stablecoins, tokenization, and cross-border funds rising because the central themes. Panelists explored how these applied sciences are creating new pathways to monetary inclusion and international market entry for customers throughout Latin America, whereas acknowledging that regulatory readability in Brazil stays one of many key variables shaping how rapidly that potential could be realized.
The dialog mirrored the broader temper of the convention: a market that’s maturing and scaling, with robust native urge for food for the sort of infrastructure and merchandise that Kraken and its friends are constructing.
Making an impression on the present ground
For each days of the convention, Kraken supplied a networking circle that grew to become probably the most seen and most visited spots within the venue. Deliberately positioned entrance and heart on the present ground with distinguished branding seen from just about each angle, the sales space enabled us to host and join with our regional companions on the coronary heart of the present ground.
The activation leaned into localization in a significant manner. Copy ran in Portuguese, together with a retail deposit match incentive (“Commerce US$200, obtain US$10 in BTC”) designed to introduce attendees to our merchandise. The message was easy: A Kraken chegou ao Brasil: Kraken has arrived in Brazil.
Judging by the response from attendees, it landed precisely as supposed. Individuals had been approaching the crew unprompted to ask about Kraken’s plans for the area, what the Brazil launch meant for native customers, and the way the platform compares to what they’re used to.
The crew’s information, connections, and skill to have interaction within the native language made a tangible distinction, going past a surface-level presence to real, productive conversations.
Takeaways
Merge São Paulo bolstered what Kraken’s crew on the bottom already knew: Brazil is a major market, and displaying up correctly (within the native language, with related merchandise, and with real dedication to the area) makes all of the distinction.
The conversations all through each days had been heat, curious, and substantive, with stablecoins and tokenized entry to international markets sitting on the prime of everybody’s agenda.
Our presence at Merge São Paulo was greater than a model second. It was an announcement of intent.
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