“BackerKit helped me maximize my Patreon following, enhance income, deepen fan connections, and streamline all my crowdfunding efforts. BackerKit let me faucet into the neatest folks alive: Dungeons and Daddies Patreon supporters and reward these remarkably sensible people with perks on our crowdfund marketing campaign.
— Freddie Wong, Co-founder of RocketJump and Dungeons & Daddies
- #1 Largest crowdfunded movie of 2025
- #1 Crowdfunded Motion Movie of all time, throughout all platforms
- #1 Launched their largest mission on BackerKit
RocketJump’s Nail Home mission led by legendary digital content material creator Freddie Wong (RocketJump, Dungeons & Daddies, and Video Recreation Excessive College) didn’t simply meet its purpose—it shattered expectations, changing into RocketJump’s most profitable crowdfunding marketing campaign ever and elevating an astounding $1,037,447 from 10,621 backers on BackerKit Crowdfunding.
This large win is important for a number of key causes, demonstrating BackerKit’s energy to ship extraordinary outcomes, even underneath tight constraints. Listed here are some highlights:
RocketJump’s Largest Mission Ever
RocketJump, a crowdfunding veteran, utilized their established Patreon neighborhood on BackerKit Crowdfunding for Nail Home, permitting them to surpass their earlier funding data on Kickstarter and Indiegogo.
The Nail Home marketing campaign achieved unprecedented success, changing into the #1 RocketJump mission of all time by elevating their first $1 million. This determine surpassed their earlier record-breaking campaigns on different platforms. Moreover, the marketing campaign set a number of new benchmarks in its style, together with:
- #1 crowdfunded motion movie of all time throughout any crowdfunding platform
- #1 largest crowdfunded movie of 2025
- #1 largest crowdfunded function movie of the previous 3 years
Pioneering the Patreon Integration
By using Patreon integration, RocketJump successfully reworked their current subscriber base into enthusiastic mission backers. They achieved this by introducing unique tiers and particular perks as rewards, which helped deepen their connection with followers.
The convenience of conversion for patrons helped enhance income and drove the marketing campaign to shatter expectations, changing into RocketJump’s most profitable crowdfunding marketing campaign and elevating over $1 million. The case demonstrates that creators with an current, engaged Patreon neighborhood are positioned for fulfillment to launch a record-breaking crowdfunding marketing campaign on BackerKit.
Advertising That Drove a Quarter Million
Initially, the RocketJump staff estimated a elevate of $300k–$500k. The ultimate whole greater than doubled their highest projection—a real rocket soar!
Regardless of a brief, two-week lead time, RocketJump’s technique leveraged the Patreon integration, BackerKit Efficiency Advertising, neighborhood focus, and advertising and marketing company partnership for explosive progress:
- BackerKit Efficiency Advertising: BackerKit’s efficiency advertising and marketing efforts helped drive over $250,000 in pledges. Leads transformed at a powerful ~25%. The BackerKit Efficiency Advertising staff was in a position to efficiently experiment with a spread of channels, together with Meta, Google, TikTok, Reddit, and particular lead era techniques, proving that robust outcomes are potential for Movie and Video initiatives by means of agile, multi-channel execution.
- Neighborhood Engagement and Activation: The staff efficiently re-engaged their core fanbase, together with patrons, by means of strategic content material releases and interactive livestreams on BackerKit. A key tactic was the continual Additional time Mode Livestream till the funding practice ended. A Q&A livestream with the Nail Home staff, held through the closing 72-hour push, proved to be an important piece of content material. This occasion ran till the $1 Million purpose was reached and efficiently activated a beforehand dormant phase of the fanbase.
- Working with a Companion: For a busy creator, you might sometimes want further assist. One other key component of Nail Home’s success was its robust partnership with Vala Advertising. Even with a demanding timeline, this advertising and marketing company, specializing in providers like crowdfunding administration and technique, quickly created a extremely efficient, tailor-made technique for Nail Home. Their assist spanned content material advertising and marketing, graphic design, and neighborhood moderation, amongst different providers.
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