Again in July, once we introduced Indiegogo’s acquisition by Gamefound, we promised you a stronger platform utilizing one of the best crowdfunding tech on the planet, delivered in document time.
That first announcement sparked loads of enthusiasm, however it didn’t cowl the main points. As we speak, we’re able to get into crucial ones.
This publish is written for creators, whether or not you’ve launched on Indiegogo earlier than, are working a marketing campaign now, or are contemplating us for the long run. A devoted publish for backers will observe at launch, highlighting all of the methods the brand new platform will make supporting campaigns even higher.
After a couple of hours of deliberate downtime, the platform will formally transfer onto Gamefound’s expertise on October sixteenth. Sooner, smarter, and constructed to assist creators succeed.
Right here’s a sneak peek on the work-in-progress design for the brand new homepage:
Need to be among the many very first campaigns on the upgraded platform? Attain out to our crew at launch@indiegogo.com and we’ll assist you get began.
On this publish, we’ll stroll you thru all the things you have to know concerning the migration, together with:
➤ Updates to our Phrases of Service
➤ A brand new KYC course of for marketing campaign acceptance
➤ The greatest advantages of the brand new expertise
➤ Constructed-in Pledge Supervisor & Late Pledge instruments
➤ The retirement of Versatile Funding
➤ How present stay initiatives will transition
➤ How InDemand campaigns will transition
➤ Up to date enterprise phrases which can be easier and higher
➤ A full information base and Platform Migration FAQs with extra particulars
Let’s get into it!
Adjustments to Phrases of Service
With the platform migration, we’re additionally updating our Phrases of Use, in addition to different key paperwork: the Privateness Coverage and Content material Coverage.
All creators and backers shall be supplied these updates on the brand new platform, and it’s also possible to evaluation the brand new paperwork right here:
➤ Phrases of Use
➤ Privateness Coverage
➤ Content material Coverage
New KYC Course of & Onboarding
As a part of the platform improve, Indiegogo is introducing an up to date Know Your Buyer (KYC) course of. This process, required by our cost companions, ensures funds will be securely paid out and helps shield the neighborhood from fraudulent campaigns.
On the brand new Indiegogo, there shall be two ranges of compliance checks earlier than a marketing campaign can go stay:
➤ Platform compliance evaluation: Our inner crew will evaluation your marketing campaign for compliance with the Phrases of Service earlier than your preview will be set stay.
➤ Fee processing evaluation: Earlier than launching, creators might want to present private or firm data for cost verification. This step, dealt with by our cost processor, can take a couple of days.
NOTE: When you full the monetary KYC onboarding, you received’t must repeat it—you’ll have the ability to use it for future campaigns.
What this implies for present campaigns:
Campaigns already stay on Indiegogo, together with these in InDemand, will switch routinely to the brand new platform, without having to repeat KYC, and can proceed working as common. As a result of these campaigns will stay on Stripe as their cost processor, they won’t must repeat KYC.
This course of will apply to ALL new campaigns launching after the migration.
Nation availability updates:
As a part of the transfer to a brand new cost supplier, there shall be slight modifications to the listing of nations we are able to launch after the platform improve. Discover listing right here.
The brand new Indiegogo platform marks a serious development in each performance and complexity, and we’re assured it represents one of the best expertise in crowdfunding right now.
Beginning a marketing campaign might take a bit extra effort than earlier than, however the outcomes of extra funding, higher instruments, and deeper engagement, will greater than make up for it. The admin panel will feel and look model new, however when you get used to it, you’ll see why this improve is value it.
Listed below are a few of the most necessary new options out there to each creator:
Superior Analytics & Natural Promotion
➤ Constructed-in analytics that will help you perceive your backers and optimize your advertising.
➤ A robust, FREE promotional system that places your marketing campaign in entrance of the backers almost certainly to assist it, boosting your natural attain.
The Most Superior Checkout
➤ 20+ cost strategies, together with region-specific choices fashionable in Europe.
➤ Dynamic Foreign money Conversion, lowering prices for worldwide backers.
➤ Stretch Pay, versatile installment funds at no further value to creators or backers.
➤ Apple Pay and Google Pay for seamless cell checkout.
A Extra Intuitive Mission Web page
➤ Simpler navigation for backers with clearer rewards, add-ons, and stretch targets.
➤ A built-in software that makes it easy to check and choose rewards and add-ons.
➤ A mobile-friendly design constructed for easy shopping and pledging.
➤ And extra. There are just too many upgrades to listing right here, however each change is designed to make the backer journey smoother and extra rewarding.
Pre-Marketing campaign Instruments & Follower Progress
➤ A sturdy pre-campaign web page to construct your viewers earlier than launch.
➤ Feedback, updates, and polls Finish of versatile funding
➤ Follower Presents, which improve marketing campaign followers by a mean of 20% throughout pre-launch.
➤ Automated notifications for followers while you launch or publish updates.
➤ Flexibility to replace your marketing campaign preview, showcase pledges and add-ons, and extra, so you possibly can fine-tune earlier than going stay.
Finale Occasions & Extra
➤ Endgame: the finale occasion that drives a mean 4% extra funding on the end line.
➤ Late Pledge: boosting income by a mean of 65% post-campaign.
➤ Much more instruments like product variants, polls, darkish mode, and superior pledge administration.
And all of that is only a style. This publish focuses on creator advantages, a future weblog will spotlight the various new options for backers.
Constructed-In Pledge Supervisor & Late Pledge
Each skilled creator is aware of: ending your crowdfunding marketing campaign isn’t the top of the journey, it’s only the start.
That’s why the brand new Indiegogo platform features a state-of-the-art Pledge Supervisor that’s been refined over 9 years, trusted by 1000’s of campaigns, and now absolutely built-in into the platform. It’s examined and constructed that will help you handle success after funding.
Listed below are a few of the highlights:
➤ Seamless tax assortment: Constructed-in instruments for VAT, state taxes, and extra, so that you don’t must handle it your self.
➤ Upsells made straightforward: Permit backers to improve their pledges or add new merchandise within the Pledge Supervisor, serving to you increase further funding after the marketing campaign.
➤ Late Pledge: Let new backers be a part of after your marketing campaign ends. On common, this function drives 65% extra income post-campaign. Your Late Pledge marketing campaign will proceed to profit from Indiegogo’s natural site visitors.
➤ Transport administration: Versatile fashions that deal with even complicated circumstances, whereas giving backers the flexibility to replace their addresses and pay for the precise delivery they want.
➤ Backer & order administration: Streamlined instruments for buyer assist, order modifications, and exporting knowledge for manufacturing and success.
And that’s simply the beginning. With the brand new Indiegogo, you’ll have a strong, absolutely built-in system to not solely ship in your marketing campaign guarantees but in addition considerably develop your funding after your marketing campaign ends.
Finish of versatile funding
Whereas most Indiegogo options are being mirrored or upgraded on the brand new platform, one main function shall be discontinued: Versatile Funding.
From September twenty fifth ahead, all campaigns will launch with Fastened Funding solely.
This variation is partly as a result of new expertise, however it’s additionally a aware resolution about the way forward for crowdfunding on Indiegogo. We imagine that if a marketing campaign doesn’t attain its objective, and dangers not delivering, it’s higher to regroup and take a look at once more later than to cost backers with out certainty. (Learn our weblog publish on why you received’t miss versatile funding.)
What this implies for backers:
➤ Usually, backers shall be charged solely on the finish of a profitable marketing campaign.
➤ Some cost strategies (comparable to financial institution transfers) might course of immediately, however these are the exception.
What this implies for present Versatile Funding campaigns:
➤ In case your marketing campaign has already met its objective, nothing modifications.
➤ In case your marketing campaign remains to be in progress and has not but met its objective, will probably be transitioned to a Fastened Funding objective set at your present funding degree. A banner will clearly inform backers of this variation and show your authentic objective for full transparency.
➤ In case your marketing campaign has not but raised any funds, your versatile objective will turn out to be your fastened objective.
Transition of At present Dwell Tasks
Excellent news: in case your marketing campaign is stay through the migration, it’ll switch routinely, no motion required.
Listed below are a couple of necessary issues to know:
➤ Deliberate downtime: The complete platform shall be offline for a brief time period through the transition. Your marketing campaign can even be unavailable throughout this window, so please plan your advertising and advert spend accordingly.
➤ New admin panel: After the transition, your marketing campaign dashboard shall be utterly new. You’ll have entry to our full information base and assist from Key Account Managers that will help you alter.
➤ No new cost onboarding required: You do not want to repeat the cost processing setup. Your course of will proceed on Stripe.
➤ Test your visuals: As soon as the migration is full, we advocate reviewing your marketing campaign web page. Some visible parts might have small changes to look their finest within the new structure.
➤ Make the most of Late Pledge: When your marketing campaign ends, we strongly encourage you to proceed with the brand new Late Pledge function to seize further funding.
Transition of InDemand Tasks
Similar to stay campaigns, all lively InDemand initiatives will transition easily to the brand new platform. They’ll proceed to obtain orders by the brand new Late Pledge function.
New Enterprise Phrases: Easy, Clear, Higher
With the transfer to new expertise, we’re additionally simplifying our enterprise phrases. The end result: simpler to grasp, extra creator-friendly, and extra backer-friendly than ever earlier than.
Listed below are the highlights:
➤ Flat platform charge: 5% on each transaction throughout the platform (whether or not throughout Crowdfunding or in Late Pledges/Pledge Supervisor part).
➤ Flat cost processing charge: 3% + $0.20 / €0.20 per transaction, regardless of the place you’re primarily based.
➤ Suggestions for creators (not Indiegogo): Backers will not be requested to tip Indiegogo. As a substitute, they’ll have the choice to immediately tip your marketing campaign, serving to you attain your funding objective.
➤ All further providers included: Pledge Supervisor setup, VAT/tax instruments, Stretch Pay, and extra are all coated by the usual 5% charge.
➤ No paid placements: All options, together with publication, are natural and freed from cost.
These new phrases take impact on October sixteenth. Till then, the present phrases nonetheless apply.
Data Base: All the things You Must Know
We’re making ready a complete set of assets to information you thru the transition.
➤ Assist Heart (Coming Quickly)
➤ Migration FAQs
This covers crucial details about the migration. We all know it is a complicated operation, and whereas there could also be a couple of short-term inconveniences, we’re assured that in the long term you’ll love all the things the brand new Indiegogo has to supply.
Thanks to your endurance, your belief, and for being a part of this subsequent chapter with us.
See you on October sixteenth!
Be part of Our Dwell Webinar
Have questions? Be part of us for a stay webinar with Indiegogo CEO Julie dePontbriand and Gamefound COO Maciej Kuc. They’ll stroll you thru the improve, share insights on what’s altering, and reply your questions immediately.
📅 Thursday, October 2nd
🕛 12:00 PM ET
REGISTER HERE
Missed the unique announcement of Indiegogo’s acquisition by Gamefound? Catch it right here.
