World Liberty Monetary, a decentralized finance (DeFi) and stablecoin agency backed by the household of U.S. President Donald Trump, is trying to create a publicly traded crypto treasury firm to carry its property, together with the proprietary WLFI token, USD1, TRUMP coin, MELANIA coin, and money reserves.
In line with three folks accustomed to the matter, the corporate is looking for to boost roughly $1.5 billion from non-public traders. Whereas the construction of the deal remains to be being finalized, World Liberty has already approached main tech and crypto traders, with discussions stated to be progressing shortly.
The Trump household launched World Liberty Monetary in September 2024, naming Donald Trump as “co-founder emeritus” and his sons, Donald Trump Jr., Eric Trump, and Barron Trump, as “Web3 ambassadors”. The corporate plans to launch numerous crypto-related merchandise, together with a digital pockets to retailer cryptocurrencies, a credit score account system, and a crypto lend-borrow and funding product.
WLFI, the platform’s flagship product, was launched in October 2024 and serves because the DeFi protocol’s non-transferable governance token. So far, World Liberty has raised $550 million in WLFI gross sales. Earlier this yr, the corporate launched the USD1 coin, a dollar-backed stablecoin issued on the Ethereum blockchain.
World Liberty Monetary Plans to Create a Publicly Traded Crypto Treasury Firm
As per the small print shared with traders, the World Liberty-associated crypto treasury firm is a shell agency that’s at the moment listed on the Nasdaq, which it has already acquired. The report additionally highlighted the technique’s potential, citing that digital asset treasury firms have raised an estimated $79 billion for Bitcoin purchases alone.
In June, the President revealed in his 2025 public monetary disclosure submitting with the Workplace of Authorities Ethics that he earned $57.4 million from his stake in World Liberty Monetary. He reported holding 15.75 billion WLFI governance tokens, with the submitting attributing the earnings earned from token gross sales.
The deliberate treasury firm comes amid a growth in digital-asset treasury entities, that are publicly traded companies that maintain a big stockpile of cryptocurrencies on their stability sheets. The idea of a crypto treasury firm was pioneered by Michael Saylor’s software program firm MicroStrategy, which adopted Bitcoin as a main treasury asset in 2020, reworking itself right into a holding firm for the ‘digital gold’.
Since then, Microstrategy, now rebranded as Technique, has amassed over $72 billion price of BTC and reached a market cap of almost $113 billion, regardless of reporting solely $115 million in income for the second quarter of 2025. Shareholders and merchants see its Nasdaq-traded MSTR inventory as a proxy for the world’s largest cryptocurrency, with its value growing alongside the digital asset.
Advocates argue that crypto treasury firms permit conventional traders, who could also be constrained by the monetary merchandise that may be traded via conventional brokerages, to achieve publicity to the digital property market.
Technique’s success has impressed a rising variety of firms so as to add Bitcoin to their stability sheets. The apply has boomed this yr, with companies diversifying their treasuries to incorporate main altcoins similar to Ether (ETH), Litecoin (LTC), Solana (SOL), Sui (SUI), and others.
Trump-linked TMTG and American Bitcoin are Already Bitcoin Treasury Corporations
Trump Media and Know-how Group Company, one other firm linked to the President, is the world’s sixth-largest Bitcoin treasury firm. Final month, TMTG, which owns the Reality Social platform, disclosed that it holds over $2 billion price of Bitcoin and BTC-related securities.
The bitcoins had been acquired as a part of an funding technique introduced in Could that allotted $1.5 billion from inventory gross sales and $1 billion from convertible senior secured bonds. TMTG at the moment holds 18,340 BTC, price roughly $2.15 billion, in its reserves.
World Liberty Monetary, which positions itself as a DeFi and stablecoin platform aiming to problem the standard monetary system, is backed by high-profile traders like Tron (TRX) founder Justin Solar, who invested $30 million to accumulate 2 billion WLFI tokens, and Web3Port, a crypto enterprise capital fund, which contributed $10 million to the mission.
President Trump and First Woman Melania Trump each launched their memecoins – $TRUMP and $MELANIA – via World Liberty Monetary. TMTG has a 20% stake within the firm as of June, and the president successfully controls 80% of his memecoin’s provide via the 2 firms.
Eric and Donald Trump Jr. are additionally deeply concerned with the crypto trade. Early final month, American Bitcoin, a cryptocurrency mining and holding firm backed by the president’s sons, and Hut8 Mining Corp. introduced that that they had raised $220 million via a non-public inventory providing, which they plan to make use of to accumulate extra BTC and purchase extra mining rigs. About $10 million from the sale was instantly transformed into Bitcoin.
American Bitcoin is a subsidiary of Hut8, a publicly traded Bitcoin mining agency. In March, Hut 8 introduced that it was freely giving all of its mining infrastructure to American Bitcoin in trade for 80% of its inventory. Donald Trump Jr. and Eric Trump are stated to personal the remaining stake. The crypto miner plans to go public via a reverse merger with Gryphon Digital Mining and commerce on the Nasdaq beneath the ticker $ABTC as early as Q3 2025.
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